Glas Equine: Brand, Product & Experience Design

From idea to execution, I built the Glas Equine brand from the ground up. This included everything from designing the product packaging and developing the e-commerce website, to crafting marketing campaigns that drive customer engagement and revenue.

What began as a simple idea to bring natural, high-quality products to the equine community has evolved into a full-scale business and creative project that’s shaped my career. I’ve developed a deep understanding of how brand, design, and strategy intersect to build trust, drive growth, and deliver meaningful customer experiences.

Packaging Design

I designed all Glas Equine packaging to look clean, premium, and consistent across products. Each label was carefully planned to highlight the ingredients, benefits, and brand story while standing out on shelves and online.

Supplement Packaging

Treat Packaging

Grooming Packaging

Email Campaigns

I design and build email campaigns in Klaviyo to grow sales and keep customers engaged. This includes welcome flows, educational content, and seasonal campaigns. Each email focuses on simple design, strong visuals, and clear calls to action that helped increase repeat purchases.

Klayvio Email Campaigns

Meta Ads

I design our ads for Facebook and Instagram to promote Glas Equine’s products and build brand awareness. The ads focus on showcasing bestsellers, customer reviews, and product benefits in a way that feels natural and on-brand.

Website Design

I designed and built Glas Equine’s e-commerce website to be easy to use and visually consistent with the brand. The site was designed to make shopping simple, highlight key products, and create a smooth experience across both desktop and mobile. View live site at www.glasequine.

Results & Key Learnings

Glas Equine grew into a profitable e-commerce brand within its first year. My design and marketing work helped increase repeat purchases through automated campaigns and improved overall website conversions. The brand is now stocked in multiple retail stores across Ireland.

Building Glas Equine taught me how to combine design and strategy to grow a real business. It strengthened my skills in brand storytelling, marketing automation, and designing experiences that directly drive sales.

Tools Used

← Back to projects